Social Media Marketing Guide for Beginners

Social Media Marketing is the process of gaining attention and web traffic through the social media marketing sites. During this process, usually creative content to attain the masses through publicity coming from a third-party trusted source should be created in order for people to share the content of these interest with others and create a vicious chain that would make business cover and exceed the marketplace audience intended. Every web marketer needs to have an objective, a product, something and a cause to promote through the vast and overwhelming World Wide Web. If you already have those ideas defined in your thoughts, then congratulations! That may be probably the hardest part of entering into the social media marketing challenge, and to any extent further, every single effort will contribute to reach those goals efficiently and flawlessly and soon you put your feet on the Social Media Guru status.

The SOCIAL MEDIA MARKETING world is wide and much more extensive than ever. This can be a very strategic marketing platform that reaches different cultures, ages, religion, sexes, locations, interests and such, so that it makes it an ideal vehicle to reach and target the right audience and achieve total success. Depends upon won’t care about video gaming, for example, but only individuals that video games is section of their interests. If you target male audience with ads of high heels on sale, maybe some of them would go and buy a pair or 2 because of their wives, but a pair or 2 is not the kind of impact you want to have. Therefore, you focus on certain group ages and certain other factors that cause some products, videos and news to go “viral”

First, we need to know the basic social media sites

Facebook
Holding a lot more than 900 million users, if you’re already a Facebook user this might not be really new to you, but there are many features worth mentioning. It is possible to create a dedicated business page and interact directly, and free, together with your customers uploading free pictures, products and videos of the service you intend to provide or the product you are trying to sell. That way, you can build a data base of people which will share your posts with their friends and therefore create the never ending chain. Most of these social media sites have seamlessly mobile integration so people whether it’s a portable PC, a desktop, tablet or cellular phone get always connected with media in a way that you should make the most of. People get on Facebook, in virtually any situation, while commuting, in the park, at home, at school, at work. Then you’re there, promoting your organization for this to be displayed in the news feeds, and you will be there, constantly doing the mind trick game to the point that people will see something attractive and worth checking according to their interests. Many big corporations like Starbucks, Microsoft, Apple, Rockstar, Pepsi etc. are doing the same, and it works perfectly!

Blogs
Blogs are a good way for folks to communicate in a semi-professional way in terms of quality of content. Quality content is always the key to a good writing and therefore, an excellent blogging. There are lots of blogger CMS (content management service) where one can get yours up and running for free in under 5 minutes, a few of these are Blogger, WordPress and essentially the most user friendly one, Tumblr. One of the tricks here’s knowing your audience, your market, who you’re targeting and what you intend to accomplish with that. Now this has to do with some SEO or Search Engine Optimization knowledge, which is put simply, using the right keywords to rank as high as possible in a search engine i.e. Google, Bing. It must be related to your posts and at the same time, you have to be sure you use a keyword search tool to check the competition and amount of search this given keyword has. The lowest the competition and highest number of searches it gets in per month, the more convenient for you personally. If you were to market your website holding something of technical support chat, you would have to make the keywords very specific so people that are searching for your service would find you first. It really is, for example technical support for Windows, then you need to include specific words, as going a little more straight to the point. Since the competition would be really high and Windows tech support team is a wide content, you’ll focus and go further the precise services your product offers, therefore, adding additional keywords to go straight to the point would be the most successful way to take action and you would rank higher in a search engine and folks would find your product easily. From “TECH SUPPORT TEAM Chat” to “TECH SUPPORT TEAM Chat for Windows 7 and XP” you can observe how we are narrowing the idea of the service you offer rendering it more specific, detailed and competition of support for mobile os’s, cellphones, Mac, iPhone, Windows Vista, Windows 8 and such, are left behind and those sites offering the services you are not linked to won’t steal your chances found for people which are merely looking for chat support for Windows 7 and XP. Once understood the keyword concept you can proceed and create content on a blog that might be easy to find on a search engine by including the right tags.

Then we have the Social Media integration again in your blog space. There are lots of options to share the content of your blog. Many Content Manager Services like Tumblr have the social media buttons to talk about and like or dislike. Social Media Management services must look for the options make it possible for them (in the rare case they’re not enabled automagically) so every post of yours could have the buttons for share on Tweeter, Google+, Facebook etc. and Reblog within the blogging network you are affiliated to. With great quality and eye catching content you are encouraging people to share your stories on other media sites like the ones mentioned previously plus you sharing them and there you have outstanding chances to reach a wider audience.